Summer makeup trends: easy, simple, bright mineral makeup

  
The fashion trend of bright colors has finally migrated onto the color palette of cosmetics but has yet to catch on in the Greater Lafayette area. Many women said they don't wear any makeup and those who do prefer the natural look, especially during the summer months.
Diane Boener, co-owner of Merle Norman Cosmetic Studio, said to incorporate the trendy, bright colors and avoid looking overdone, women should pick one feature to play up, such as the lips or eyes.
She said the summer trend isn't a high drama look, but fresh skin with a punch of color.
"Pick one area and emphasize it; don't put trendy colors all over your face," she said.
Penny Smith, northwest Indiana district manager for Avon, said the company is also selling trend-bright cosmetics such as eye shadows in tropical bright pinks, lip gloss in coral and yellow nail polish.
"We are right on with trends, if you look at color trends regarding fashion," she said.
Jana Shoaf, Mary Kay beauty consultant and sales director, had a different perspective on summer makeup trends.
She said the trend for the summer is light, sheer and natural looking for women of all ages -- reminiscent of what most local women interviewed said.
But the bright color trend has popped up in the Mary Kay cosmetic line.